When it comes to writing legal documents, one of the most common phrases you will encounter is “this agreement is made between.” This traditional opening phrase is used to identify the parties involved in an agreement, and it is an essential element of legal writing. However, as an SEO copy editor, I know that there`s more to this phrase than just legal jargon. In this article, we`ll take a closer look at “this agreement is made between” and explore how it can impact your search engine optimization (SEO) efforts.

What Does “This Agreement is Made Between” Mean?

The phrase “this agreement is made between” is a standard opening for contracts and other legal documents. It is used to introduce the parties involved in the agreement and to establish the terms and conditions of their relationship. Here`s an example of how it might be used in a contract:

“This agreement is made between ABC Corporation, a Delaware corporation with its principal place of business at 123 Main Street, Anytown, USA 12345 (hereinafter referred to as “ABC”), and XYZ Corporation, a California corporation with its principal place of business at 456 Maple Avenue, Anytown, USA 54321 (hereinafter referred to as “XYZ”).”

The phrase “this agreement is made between” is a clear and concise way to identify the parties involved in the agreement. It is also an excellent way to establish the legal authority of the document and to clarify the terms and conditions of the relationship.

How Does “This Agreement is Made Between” Impact SEO?

While “this agreement is made between” might seem like an innocuous phrase, it can impact your SEO efforts. Search engines like Google use complex algorithms to rank web pages based on their relevance and authority. One of the ways they determine relevance and authority is by analyzing the text on a page, including the words used in headers, subheaders, and body text.

If you`re using “this agreement is made between” as the header for your legal documents, you might be missing out on an opportunity to boost your SEO. Instead of using this traditional phrase, consider using a more descriptive header that includes relevant keywords. For example, if you`re writing a service agreement for your digital marketing agency, you might use a header like “Digital Marketing Service Agreement” or “SEO Service Agreement.”

By using a descriptive header, you can help search engines understand the topic of your document and improve its relevance. This, in turn, can help you rank higher in search engine results pages (SERPs), which can lead to increased traffic and more business opportunities.

In addition to using descriptive headers, you can also optimize the body text of your legal documents for SEO. Be sure to include relevant keywords throughout the text, but don`t overdo it. Keyword stuffing can actually hurt your SEO by making your content seem spammy and less authoritative.

Conclusion

“This agreement is made between” is a standard opening for legal documents, but it can also impact your SEO efforts. By using descriptive headers and optimizing the body text of your documents, you can improve their relevance and authority, which can lead to better search engine rankings and more traffic. So, the next time you have to write a legal document, don`t just focus on the legalities – think about how you can also make it SEO-friendly.